Proceeds from 'Fast & Furious 6' being released on Dvd next week will go on Walker's charity reach out..

With "The Fast and the Furious 6" being released on DVD next week, the people behind the movie scrambled to change the entire marketing campaign in the wake of Paul Walker's death ... and now the new ads are beginning to surface.

One of the TV spots begins with somber music and a slow montage of Paul ... and explains how a portion of the proceeds from the DVD and Blue Ray sales will go towards Walker’s charity Reach Out Worldwide.

Pretty impressive move on the part of Universal, which only had 4 days to create a completely new -- and classy -- marketing strategy.